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Where and what will the consumer of the future buy? How will it be the Distribution of 2012? What role will they play the emergent targets? These and other many questions have response in the book: “Demands of the buyer of the future", an ambitious study of investigation that constitutes a key tool for the success of your business.
To develop this work of investigation advanced qualitative technologies have been in use. More than 80 interviews in depth to the so called future shapers, buyers pioneers whosebehavior of consumption marks trend and it influences the rest, focus group and accompanied shopping. In addition, they have been analyzed more than 6.000.000 of records of purchase of last three years, the daily behaviour of 16.000 panelists and 8.000 questionnaires on attitudes and opinions about the preferences of the current buyer.
The result is the unique study on the market, which will allow him to know towards where there go the demands of the buyer of the future, his desires, his expectations, his habits of purchase, his perception of the innovation, his criteria of choice of establishment and his behaviour before the linear one.
The price is of 180 € (160 € for exhibitors of Alimentaria 08’), more postage and handling.
To realize your purchase contact with Lucía de Elera: lelera@alimentaria.com |
