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Alimentaria faces its next edition with in-depth restructuring
30/10/2007
Alimentaria looks to its next edition with a comprehensive reorganisation
Alimentaria, the International Food and Beverage Exhibition, is once again preparing to turn Barcelona into the world’s food and beverage capital. The event will take place 10 - 14 March 2008 at Fira Barcelona (Barcelona, Spain), with 85% of the Spanish food and beverage industry expected to be there. For this new edition, the show’s organisers have undertaken to reorganise the exhibition space. For the first time since the show has been held in two venues, due to their increasing growth, the Intercarn and Restaurama shows will be located in Montjuic, while the rest of the sectors with be grouped together in the modern Gran Vía venue.
Between March 10 and 14, 2008, the food and beverage industry will gather in the 131,200 m2 of exhibition and activity space that make up Alimentaria. Over 155,000 visitors, close to 5,000 exhibitors and 167 million euros in revenue for the city of Barcelona are anticipated to be some of the figures which will accompany the seventeenth edition of Spain’s most important trade show, one of the world’s leading events of its kind.
The shows which focus on meat products and the food & hospitality channel will be the main stars of Alimentaria 2008. Situating Intercarn (International Meat and Meat Products Exhibition) and Restaurama (International Food & Hospitality Exhibition) at Fira Barcelona’s Montjuic venue will reinforce the organic growth of these two sectors and enable them to be as specialised as possible. Concentrating the remaining exhibitions – 13 in total – in Gran Vía will enable exhibitors to benefit from substantially greater synergies between different areas of production. This new exhibition location will create a favourable atmosphere for Alimentaria to experience significant growth, supported primarily by Intercarn – a specialised exhibition – and Restaurama – a vertical trade show.
New activities
Alimentaria 2008 will mark the beginning of a number of activities. Future Shop at Innoval – a recreation of tomorrow’s distribution points, the exhibition The Spain of Cured Iberian Meat Products, the Tapas & Gastronomy space, the Confectionery and Sandwiches exhibition and the International Pizza Contest are just some of the most noteworthy new features.
Alimentaria, the International Food and Beverage Exhibition, is once again preparing to turn Barcelona into the world’s food and beverage capital. The event will take place 10 - 14 March 2008 at Fira Barcelona (Barcelona, Spain), with 85% of the Spanish food and beverage industry expected to be there. For this new edition, the show’s organisers have undertaken to reorganise the exhibition space. For the first time since the show has been held in two venues, due to their increasing growth, the Intercarn and Restaurama shows will be located in Montjuic, while the rest of the sectors with be grouped together in the modern Gran Vía venue.
Between March 10 and 14, 2008, the food and beverage industry will gather in the 131,200 m2 of exhibition and activity space that make up Alimentaria. Over 155,000 visitors, close to 5,000 exhibitors and 167 million euros in revenue for the city of Barcelona are anticipated to be some of the figures which will accompany the seventeenth edition of Spain’s most important trade show, one of the world’s leading events of its kind.
The shows which focus on meat products and the food & hospitality channel will be the main stars of Alimentaria 2008. Situating Intercarn (International Meat and Meat Products Exhibition) and Restaurama (International Food & Hospitality Exhibition) at Fira Barcelona’s Montjuic venue will reinforce the organic growth of these two sectors and enable them to be as specialised as possible. Concentrating the remaining exhibitions – 13 in total – in Gran Vía will enable exhibitors to benefit from substantially greater synergies between different areas of production. This new exhibition location will create a favourable atmosphere for Alimentaria to experience significant growth, supported primarily by Intercarn – a specialised exhibition – and Restaurama – a vertical trade show.
New activities
Alimentaria 2008 will mark the beginning of a number of activities. Future Shop at Innoval – a recreation of tomorrow’s distribution points, the exhibition The Spain of Cured Iberian Meat Products, the Tapas & Gastronomy space, the Confectionery and Sandwiches exhibition and the International Pizza Contest are just some of the most noteworthy new features.