Activities
Not only is Alimentaria a huge international market, but it is also a venue for dialogue, exchange, information and knowledge, as well as a place to spot trends. Top experts, the most authoritative voices, acknowledged experience and proven reliability are the common features of the broad spectrum of activities, forums, conferences and workshops scheduled during the show. Alimentaria also offers your company the opportunity to take part in all of these to achieve maximum visibility and recognition.
The Alimentaria Hub
The Alimentaria Hub, at the heart of innovation, knowledge and trends for the food industry and associated agents, is a space that will hold multiple and simultaneous initiatives: conferences, seminars, business meetings, thematic and product exhibitions, new product presentations, etc.
Presentations and activities focused on business development that deal with innovation, development, nutrition, health and well-being, corporate social responsibility, new ways of communicating on social networks, internationalisation, retail, etc.
This, the 2nd edition, will drive and develop activities geared towards improving the food industry and food distribution, and will be primarily aimed at Spanish and international food and drink companies as well as distributors and operators in the food value chain. The project also aims to boost competitiveness and underline the importance of the food industry as a key sector for the Spanish economy.
The wide range of activities will be organised in different formats:
- Hub Exhibitions. Exhibition activities and facilities: Innoval and Best Pack, among others.
- Hub Talks, Workshops and Seminars. Conferences, conventions and seminars with presentations on the Hub's core themes, ranging from Innovation to CSR.
- Hub Business Meetings. More than 8,000 business meetings along with bilateral co-operation, distribution and innovation meetings between Alimentaria exhibitors and international buyers.
- Hub Media Setting. Made up of a set, a speakers' corner, a bloggers meeting point, a stage with maximum visibility and a space where brands can communicate with the media and the target audience.
Each and every activity will be based around diverse core themes that define the present and future of the agri-food industry:
- 1. Innovation (RDI)
- 2. Nutrition, health and well-being
- 3. Internationalisation and globalisation
- 4. Distribution and retail
- 5. Marketing and communication
- 6. Corporate Social Responsibility
The Alimentaria Hub, covering a space of around 4,000 m² in pavilion 3 of Alimentaria, will be spread over an area devoted to product and content exhibitions, conference rooms, the Alimentaria Club, a lounge space set up for business networking that will be visited by top buyers from around the world and a platform of bloggers working to document, minute by minute, the events unfolding over the 4 days of Alimentaria.
The Olive Oil Tasting Bar
The Olive Oil Tasting Bar is an area designed for individual sampling of around 100 gourmet olive oils, all accompanied by their own information card with organoleptic qualities.
The Wine Tasting Area Vinorum
The Wine Tasting Area, "Vinorum", will show a special selection of cutting-edge products from domestic and international wineries exhibiting at the trade fair.
Spain, Land of 100 Cheeses
If there is one activity with deep roots at Alimentaria, it is Spain, Land of 100 Cheeses. As part of the Interlact show, it offers the most in-depth look at the Spanish cheese industry. Enric Canut heads this project, with the aim of offering a tour of the history of Spanish cheese through the exhibition and sampling of local varieties.
Seventeen years after its debut at Alimentaria, this activity continues to reinvent itself in order to bring the offerings of the delicious Spanish cheese market to companies and distributors.
The Alimentaria Experience
RESTAURAMA is committed to offering practical information, training, networks and events that can be applied to offer global solutions to suit the new needs of the present-day restaurateur. One of the Show's strengths is the large number of associated activities it includes, all of them structured around its main focus: gastronomy.
Joining as a new activity, The Gastronomic Hub will feature for the first time in this edition, a dynamic space designed for professionals from the food and hospitality channel that will host Show Cookings, workshops, tastings and conferences, accessible for free to the professional visitors.
Moreover, the final of the Chef of the Year Competition will be also celebrated in this area. The promising young talents of the Spanish culinary world get their chance to be named the best Chef of the Year by an extremely prestigious jury headed by Martín Berasategui, which will evaluate the innovation, technique, taste and presentation of the menus presented.
The 5th edition of the Chef of the Year Competition if organised by Grupo Caterdata with the support of Alimentaria.
Go to the Website: www.concursococinero.com
