Discover and enjoy the world of Ibérico meat products
Internationally known speakers and a new restaurant in which to enjoy the best of Ibérico meat products and cuisine paired with select wines and olive oils.

Spain, number one producer and consumer of cured ham
Ham and pork products are an essential part of our country's gastronomy and identity. Products from the Ibérico pig and the Dehesa stand out for their extraordinary quality and the production method they represent, linked to a unique and extremely valuable ecosystem.
More activities centering on Ibérico products
Given the positive response to last edition’s debut of Spain, the Land of Ibérico, Alimentaria 2010 and the Intercarn show are strengthening their commitment to Ibérico, a true icon of Spanish cuisine which now ranks among the world's best gourmet products.
Lectures - Tim Harris of Tienda Inc, a true icon for Ibérico in the U.S.A.
Alimentaria 2010 exhibitors and visitors will be able to learn about and debate over the future of Ibérico through an attractive program of lectures given by specialists in strategy, innovation and marketing. Tim Harris, general manager of Tienda Inc., stands out among them as the leading distributor of Spanish products in the United States. Mr. Harris will be offering a master lecture, titled 'Selling Spanish ham in the U.S.A.: local values, global tools'.
Ibérico en Compañía Restaurant - Enjoy Ibérico products and cuisine paired with olive oils and wines
In partnership with Ibérico Designations of Origin Jamón de Huelva, Dehesa de Extremadura and Los Pedroches, Alimentaria 2010 introduces the new Ibérico en Compañía Restaurant. A gathering place open to all those who wis
h to enjoy and learn more about Ibérico, its cuisine and pairing possibilities with fine wines and olive oils. PDO Ibérico de Bellota Ham with Coca bread, Salad with Ibérico de Bellota cured Loin and goat cheese, Ibérico Sirloin medallion with apple compote … up to ten exquisite options prepared with the best of Ibérico, paired with premium extra virgin olive oils and select wines.
Taste & Flavours of Spain - Where Ibérico, wine and olive oil come together
All of these activities will take place in the new multi-purpose space Taste & Flavours of Spain, located in the lobby area of Pavilion 3 in Fira de Barcelona's Gran Vía venue. Alimentaria 2010 will be dedicating this area to conveying the qualities of three outstanding products that share a place at the heart of our cuisine: wine, Ibérico and olive oil.