The Mexican businessmen will return to be in Intervin and also an institutional representation, lead by its government, will occupy a major space in the International Pavilion. Distinguished with the category of ' country invited ' that the lounge releases this edition, Mexico reinforces his presence and increases the activities to improve itself.
One of the principal innovations that Alimentaria 2012 incorporates is the creation of this new brand for which in this edition the Mexican delegation has been selected has taken Mexico. to himself. The special participation of this country will be led together by PROMEXICO and the Secretariat of Agriculture Ranching, Rural Development, Fishing and Supply (SAGARPA) and will translate in an occupation of 566 m2 from exhibition. Of these, 440 m2 will take up be in the International Pavilion (in 2010 they were 357 m2) and the 126 m2 remaining will be located in Intervin, lounge in which the Mexican ones were not taking part from 2006, to promote his tequilas and liquors made from the American agave.
Between the special activities foreseen by the Latin-American country there are the culinary demonstrations and the tastes tryings of tequilas that will take place in the lounge Intervin. In addition, BCNVanguardia - the International Gastronomic Congress celebrated in the scene of the lounge Restaurama-, will invite one of the chefs of more prestige of Mexico.
Alimentaria 2012, International Food & Drinks Exhibition, will celebrate his 19 ª edition from March 26 to March 29, 2012 in Fira of Barcelona (Enclosure Gran Vía).