Since 2002, the FDM awards upon completion of the Barcelona International Conference on the Mediterranean Diet, Honorary Diplomas to outstanding personalities from different fields in recognition to their career contributing with their work and involvement to the knowledge and dissemination of the Mediterranean culture.
This year’s awardees are:
- Millennial Olive Trees and Olive Oil Project Senia Territory, for highlighting and helping to preserve one of the pillars of the lifestyle, culture and landscape of the Mediterranean Diet: Olive trees. By promoting the conservation of a living monument, and with it, producing a fruit that is synonymous of life, health and economic and environmental sustainability.
- CIHEAM (International Centre for Advanced Mediterranean Agronomic Studies) in recognition to their valuable contribution to the dissemination of the values of the Mediterranean Diet through education and applied research in agriculture, food and rural development. By promoting the development of international cooperation in the Mediterranean region.
- Mr. Magnus Scheving, for supporting and promoting healthy lifestyle habits among the young audiences through his TV show Lazy Town. To defend the values of the Mediterranean Diet lifestyle and thereby promoting a healthier future generation.
Mr. Magnus Scheving is the creator of the children’s series Lazy Town, broadcast in 128 countries, with an audience of 500 million homes and has been chosen as the face of the Let’s Move campaign, through his character as a super hero named “Sportacus”.
- Ms. Ana Cristina Herreros for collecting and disseminating the vast oral heritage the culture and idiosyncrasies of the various Mediterranean countries. Uniting and expanding the cultural baggage that accompanies the Mediterranean Diet through stories and vivid expressions.
Ms. Ana Cristina Herreros is a philologist, specialist in traditional literature and author of novels and an anthology of articles on reading animation and narrative techniques. She is an editor and story teller in libraries, theatres, cafes, prisons, schools and public parks.
- Ms. Almudena Rodriguez Sanchez-Beato in recognition of her commendable work promoting Mediterranean food products within and outside the Spanish territory. For her invaluable support for/with the FDM when in office as Director General, Ministry of Agriculture, Fisheries and Food.
Ms. Almudena Rodriguez Sanchez-Beato currently hold the post of Director General of the Spanish Association of Wholesalers, Manufacturers, Importer and Exporters of Fisheries and Aquaculture (ANIE-CONXEMAR).
- The Fundació Futbol Club Barcelona, “Som el que fem, som el que mengem” campaign, for transmitting the values of the Mediterranean Diet and awareness about the importance of a healthy diet and physical activity among the general public, disseminating a lifestyle beneficial to the health of everyone.
The awards ceremony will take place on March 28th, 2012 at the end of the IX Barcelona International Conference on the Mediterranean Diet: a healthy lifestyle to prevent obesity, at 8 pm at the Salo de Cent in Barcelona City Hall counting on the presence of the highest authorities of the city. The Grande Covian Award and the Mediterranean Diet Foundation Award will also be granted at the same ceremony. By invitation only.