|
"What consumers of brands expect. The manufacturer’s role as brand manager"
The aim of the study is to understand what it is that the Spanish consumer expects of food and beverage brands in order to define as precisely as possible what role manufacturers play as managers of these brands. The study identifies what brands' strengths are and consequently what strategies and messages they must communicate in order to make those value arguments more visible to consumers. 'We work to identify successful strategies for brands,' explains Gerardo Fuksman, business development manager at Synovate.
Read more |