Why exhibit?

Stand out, grow and learn at Alimentaria 2018

The Spanish food and drinks industry is a global power in various sectors and Alimentaria is its landmark trade show. The show attracts thousands of international buyers in search of high quality food and a wide variety of products.


Get increased exposure in the sector before a high-calibre audience with proven influencing and purchasing power. Position your brand alongside the market leaders.


Increase your export opportunities over the four days of the event. Take part in business meetings with international buyers and get access to a meeting schedule with trade professionals from some 60 countries.


Benefit from the continuous networking at the show and increase your network of business contacts.


Take advantage of the synergies between gastronomy and tourism to reach restaurant professionals. Present your product away from your stand at the gastronomic activities at Alimentaria.


Make contact with new clients and cement the loyalty of your existing ones.

Ideal showcase

Present new products and get sector and media recognition as an innovative company. Exhibiting at Innoval is the best possible showcase for launching your products.


Take the pulse of the industry at the Alimentaria Hub, the platform where players in the agri-food chain share their knowledge and discuss market trends.


Make an impact in the media by being proactive and generating newsworthy information during the show.

#1 A direct connection with Spain, Europe and Latin America

The Spanish food and drinks industry is a global power in various sectors and Alimentaria is its landmark trade show. The show attracts thousands of international buyers in search of high quality food and a wide variety of products. Alimentaria provides a bridge for the food and drinks industry with key markets in Spain, Europe and Latin America in terms of both supply and demand.

 The Spanish

Key figures
  • Potencial market of over 46 millon consumers.
  • Average household expenditure on food represents 19,8% of the total shopping basket.
  • In 2015, the food industry represented 2,4% of the GDP by GVA.
  • Based on net sales figures, the Spanish food and drinks industry comes fourth in Europe and eighth worldwide.
  • Growing importance of food and drink as a proportion of household expenditure.
  • Great potential of the hotel and restaurant sales channel.
  • Recovery of the Spanish market after years of economic crisis.
  • A high cultural value is attached to food in Spanish households.

 The European

Key figures
  • A market of 340 million potential consumers.
  • A business turnover in excess of one trillion euros.
  • Average household expenditure on food and drinks represents 14.5% of the total shopping basket.
  • Excellent position in Europe and in the Mediterranean hub.
  • 51% of visitors to Alimentaria come from the European Union.
  • Leader when it comes to introducing new products and as an indicator of trends.
  • The new foodie trend.
  • Growth of culinary culture.

 The Latin American

Key figures
  • A potencial market of 422.5 million consumers.
  • Great multicultural wealth.
  • Culturally close to Spain.
  • Spain link with Latin American markets.
  • New key role in international cuisine.
  • 13% of visitors to Alimentaria come from Latin America.

#2 Discover our most international Alimentaria ever

In 2016, almost 4,000 companies from 65 countries seized the opportunity to introduce and promote their products in the Spanish market and, at the same time, network and do business with the more than 40,000 international buyers who visited us.

You should know that if your company is…


Alimentaria is the biggest showcase for quality Spanish products and is a focal point for international buyers from all over the world.


This attractiveness of the Spanish market turns Alimentaria into an opportunity for national and international buyers to discover quality food from other countries.

Contact our Sales Team

We will guide and help you to make your participation a success.


#3 Endless opportunities at an event that encompasses six individual trade fairs

Alimentaria is an international business hub for every professional in the food, drinks and gastronomy industry and represents an unmissable date with innovation, the latest trends and the internationalisation of the sector.


Supermarkets / Hypermarkets / Retailers / Wholesalers / Online Sales...

Importers / Exporters / Distributors

Restaurants / Hotels / Contract / Catering...

#4 Generating business opportunities

Every two years, Alimentaria brings the leading food and drinks manufacturers and distributors from over one hundred countries together in Barcelona. The show is a highly efficient platform for promoting its exhibitors and an international business hub, attracting buyers from all over the world. Alimentaria offers its participants the chance to open or strengthen their presence in foreign markets, launch new products, make business contacts, attract new clients and cement the loyalty of existing ones, and generate new business.


    "We would like to state our total satisfaction with our participation as exhibitors at Alimentaria. Both the quantity and quality of the contacts we made were excellent and we believe we're going to develop some very fruitful business relations nationally and, most importantly, internationally. As of today we view our attendance as such a success that there's no doubt whatsoever about our participation in the next edition." Luis Enrique Valle Lopez.

  • Dr. Schär

    "...A really positive experience… all our last-minute needs and wishes were catered to and we saw a very satisfactory return in terms of visits to our stand. Our assessment of the organisation and the outcome of the fair were 100 % positive." Sara Dagostini.
    Marketing Foodservice . Dr. Schär AG / SPA

  • Corte Diletto

    "We found the Matchmaking tool, which is available to all exhibitors, especially useful for prearranging meetings before getting to the fair. This meant that we were very time-efficient and could get the very most out of our meetings." Kalina Halatcheva.
    Managing Director of Corte Diletto.

#5 Visitors who make the difference

Alimentaria brings together the key operators in distribution, retail and the specialist channel.

The entire distribution chain

  • Importers
  • Distributors
  • Buying centres
  • Supermarkets
  • Hypermarkets
  • Cash & carry
  • Spain's Merca "food cities"
  • Wholesalers
  • Hotels and restaurants
  • Contract catering
  • Food service
  • Industry, trade and retail markets
  • Specialised shops
  • Traders and representatives

Key professional profiles

  • Company Chairs and CEOs
  • Department Directors (Purchasing, Sales, Marketing, R+D+I, Logistics, etc.)
  • Chefs
  • Sommeliers
  • Agents

Interested in exhibiting at Alimentaria 2018?

Contact our sales team. We will guide and help you to make your participation a success.

¿Interesado en exponer en Alimentaria 2018?
This field is mandatory.
This field is mandatory.