18 April 2017

Strategic alliance between Alimentaria and the industry's most representative Federation

Restaurama and the FEHR ratify their collaboration to promote renewal in the hospitality industry

Alimentaria, the International Food, Drinks and Food Service Trade Show and the Spanish Federation of Hotels and Restaurants (FEHR) have renewed their agreement to continue working together to benefit the hospitality industry as the event's strategic sector. The main measures of the agreement will apply in particular to Restaurama, the Alimentaria fair devoted to food service and food outside the home which, being organised alongside Hostelco, will provide the hospitality industry with a unique offering that is unparalleled in size for a national or international trade show.

The collaboration between Restaurama and the FEHR, which has been developing over the last few editions of Alimentaria, will be orchestrated through a series of actions, projects and events that seek to increase the economic and social importance of Spain's hospitality industry, which already accounts for 7.9% of Spanish GDP.

Thus, Restaurama – which is already Spain's leading show for food outside the home – will play a leading role in the various events undertaken on behalf of the sector by the FEHR throughout the year. Restaurama is also lending its name to one of the FEHR's National Hospitality Awards to recognise the work of outstanding people and firms within the sector.

‘This strategic alliance consolidates Restaurama as the benchmark show for all hospitality industry professionals, with the biggest international offering for the sector, training activities and business meetings that open up access to new markets,' says J. Antonio Valls, the General Manager of Alimentaria Exhibitions and head of Alimentaria.

According to Jose María Rubio, president of the FEHR, ‘the agreement between Restaurama and the FEHR showcases a sector that has nearly 300,000 hospitality establishments in Spain, employs in excess of a million and a half people and turns over more than 130 billion euros.'

Key partner

Restaurama has established itself as a key partner for the Spanish hospitality industry, providing the market's most extensive offering, with the participation of over 300 firms from the food service channel; frozen doughs, bakery products, cakes and ice-cream; suppliers of consumables and equipment for the restaurant and hospitality industries; beverages, food and frozen products, the coffee industry, vending machines and sector franchises. It will also feature the latest trends in innovation, the digital environment, access to new markets and productivity improvements for restaurants.

It is also a showcase for the latest trends in gastronomy and the country's best chefs through the creative space The Alimentaria Experience.

Restaurama will be held as part of Alimentaria alongside the Hostelco show from 16 to 19 April 2018, at Fira de Barcelona, and will completely fill the Gran Vía venue, thus becoming one of the leading international platforms for the food, gastronomy and hotel and catering equipment industries by providing a comprehensive and cross-cutting offering to distributors and the HoReCa channel.

'Plan Renove'

The sheer size of the offering concentrated at Restaurama and Hostelco represents a unique opportunity for hospitality professionals to modernise their businesses by acquiring new solutions and equipment. Over the last few years, the FEHR has been arguing for the hospitality industry to benefit from a scheme similar to the ‘Plan Renove' (Renewal Plan) applied to cars in order to stimulate modernisation, savings and the efficiency of their facilities.

According to Federation data, the power consumption of the 300,000-plus establishments registered in Spain ranges from 1,200 to 30,000 kW/month, representing a monthly cost of between 300 and 4,000 euros. Updating their equipment would mean a 15% reduction in power consumption, allowing hospitality industry businesses to generate average annual savings of €2,000 with this figure in some cases reaching €7,200. ‘Modernising equipment can reduce the energy consumption of each machine by between 23% and 62%, depending on its type and age,' says Rubio.

Susana Santamaria

(+34) 93 452 11 04