15 June 2017

Alimentaria brings together the biggest offering of Spanish wines on the market

Intervin 2018 offers the best international showcase for Spanish wines

The wine, cider and spirits show organised by Alimentaria Exhibitions, a Fira de Barcelona company, is the most important sector event for the Spanish wine industry and its main platform for accessing international markets. Having established itself as a cornerstone of Alimentaria, Intervin brings together more than 700 wineries in a net exhibition area of over 15,000 sq. m. The show will be held under the Alimentaria umbrella from 16 to 19 April 2018, at Fira de Barcelona's Gran Via exhibition centre.

Intervin is the only show in Europe capable of showcasing the biggest sector offering while at the same time taking advantage of the business generated by synergies with all the other shows that make up Alimentaria. The fact that Intervin takes place at the same time as Hostelco, the hotel and restaurant show, means that exhibitors at Intervin have even more opportunities to penetrate the hotel and restaurant sector.

Intervin offers a unique opportunity to open up new markets, as of the 140,000-plus buyers who visit Alimentaria, over 32,000 have a wine and spirit portfolio through different purchasing channels such as large retailers, retail, specialist stores and restaurants. Bookings for the show are moving forward at a good rate, with more than 50% of stand space already booked with eleven months still to go before the event.

For Javier Pagés, the president of Intervin and general manager of Codorníu, S.A., the show provides an ‘exceptional vehicle for getting access to international markets. All the buyers who visit the show want to discover what the Spanish wine market has to offer, so it is a unique opportunity to continue making contacts and generating new business opportunities and sales.'

Intervin Business Meetings and Vinorum Think, networking and trends

To facilitate the export business of its participants, Intervin 2018 is once again organising the Intervin Business Meetings, a buyers' programme that brings together around 300 key buyers from the industry and international distributors from Europe, Canada, Mexico, the United States, Colombia, South Korea, China, Japan and other South-East Asian countries, amongst others, with the show's exhibitors.

At the same time, with the collaboration of the Food and Drink Industry Federation (FIAB), the show is organising the Food & Drinks Business Meetings which will also be attended by a significant number of international wine buyers. For the second consecutive edition, the show is organising Vinorum Think, an area devoted to discussing and showcasing the trends associated with Spanish wine and its relationship with gastronomy, which will complement the event's exhibition offer.

Once again, Intervin will enjoy the collaboration of the Spanish Wine Federation (FEV) and will be attended by all the Spanish Autonomous Communities and Regulatory Councils to promote the wines of small, medium and large producers.

Apart from the show itself, and with the aim of giving continuity to the sector's promotional plan, Intervin will be holding its own presentations, known as Roadshows, in the main Spanish cities, as well as attending the Verema events, in both cases to showcase its plans to companies in the sector. In addition, through Alimentaria's sponsorship, the show will have a presence at the first edition of the Catalonia Wines & Cava Business Forum, an international business platform for Catalan wines and cavas instigated by the Catalan Agrifood Exports Promotion Agency (PRODECA) which takes place in Barcelona on 14 and 15 June.

Adding value, the big challenge of the export industry

Spain is currently the world's biggest exporter of wine by volume, selling more than double what is consumed within its borders (over 2.4 billion litres) and clearly surpassing Italy (around 2 billion litres) and France (1.416 billion litres), two of its main competitors. It currently exports around 10 million hectolitres more than ten years ago: some 50.7% of Spanish production is sold abroad, while ten years ago it was 27%. According to the Spanish Wine Market Observatory (OeMv), the main destinations for Spanish wines are Germany, the United Kingdom and France, though the most notable growth has been in exports to the USA, Canada, Mexico, Italy, China and Ireland.

Adding value is the big challenge facing internationalisation, given that the average value of Spanish bottled wine and bulk wine sales (the latter of which accounts for 46% of exports) is below that of the competition. Improving Spanish wine's positioning abroad entails moving from bulk wines to bottled wines, and the goal is to strengthen marketing tactics and improve people's perception of the brand and the country as a producer of quality wines.

‘The track record of Spanish wines on leading supermarket shelves and in restaurants around the world is promising,' says J. Antonio Valls, the general manager of Alimentaria Exhibitions and head of Intervin. However, ‘Spanish wine needs to continue regaining its domestic market, making note of the changes that are taking place in consumer habits, distribution, wine tourism and new sales channels,' he concludes.

Alimentaria and Hostelco, leaders in their sectors

The next Alimentaria will be held alongside Hostelco, From 16 to 19 April 2018. The two shows will occupy the whole of Fira de Barcelona's Gran Via exhibition centre, transforming it into one of the biggest international platforms for the food, gastronomy and hospitality equipment industry by providing both the retail and HoReCa sectors with the most comprehensive and cross-cutting offering.

Alimentaria, the benchmark international event for the food and drink industry, hosted almost 4,000 companies from almost 70 countries at the 2016 event and was visited by more than 140,000 trade professionals, of whom 35% were from abroad. Some 11,200 business meetings were held at the show between top-level international buyers and exhibitors.

Hostelco is the leading trade show in Spain and a European benchmark for equipment and services for the restaurant, hotel and mass catering industry. It was held for the eighteenth time in October 2016, underlining its leading position as a national and international business hub for products, knowledge and networking at the service of its sector. The two events are characterised by their constant drive for innovation, internationalisation and the pursuit of business opportunities.

June 2017

Pictures here

Gemma Martínez/ Susana Santamaria

(+34) 93 452 11 04/ mgmartinez@alimentaria.com/ ssantamaria@alimentaria.com