VIP Buyers Program

The program for inviting VIP Buyers aims to ensure the attendance of key buyers from Spain at the show. It is aimed at professionals in the food, beverage and restaurant sector from certain channels or professional positions who have the power to make purchasing decisions.

VIP Buyers

Who can take part in the VIP Buyers program?

National buyers with the following profiles are entitled to take part in the program:

  • Headquarter: Based in Spain.
  • Company business: Major retail outlets, supermarket chains, hotel and restaurant chains, importers, distributors and wholesalers in Spain.
  • Scope of the company: The whole country.
  • Buyer profiles: Exclusively targeting general managers and purchasing managers.

What are the benefits of the program?
  • Free VIP Buyer pass giving preferential access to the show every day.
  • Dedicated services during your visit, available in the Hosted & VIP Buyers' Lounge.
  • Access to the Alimentaria Premium area, an exclusive space for select companies to meet up.

How to participate?

Please, submit the application form:

Application form

Registered VIP Buyers Area

As soon as we have received and studied the information, we will contact you to confirm whether you have been accepted on the programme.

Before every show, Alimentaria studies the applications to join the VIP Buyers programme and confirms those that meet the organisation's criteria.

Participantes Programa VIP Buyers 2016 (anteriormente denominado Club Alimentaria)Participants in the VIP Buyers 2016 programme (previously known as Club Alimentaria)

At the 2016 show we welcomed more than 4,000 VIP Buyer visitors from 81 countries.

VIP Buyer companies included:

Alcampo, Mercadona, Consum, Grupo Eroski, Makro, Newrest, Euromadi, Lidl, Miquel Alimentació, Condis, Aramark, Eat Out Group, Conway, Caprabo, Carrefour, El Corte Inglés, Areas, Hotusa Hoteles, Coperama, Comess Group De Restauración, S.L., Comergrup, S.L., Melia Hoteles, Establiments Viena,s.A., Sodexo España, Mcdonald´s España, Compañía Del Trópico, Grupo Tragaluz, Grupo Serhs, Disbesa-darnes Grup. Intermarché, La Grande Epicerie, Galeries La Fayette (France); Sam's Club, Liverpool (Mexico); Zona Sul Supermercados, Grupo Pão de Açucar (Brazil); Fairway Market, Mollie Stone's Markets (USA); Almaya Trading, Spinneys Dubai LLC. (United Arab Emirates); Sinodis, Pinlive, Beijing Jenny Lou's Shop (China).

Any queries?

You can contact us at
or by calling (+34) 93 567 97 08.